Sales & Business Development teams require providers and Medicare patient populations data to plan their go-to-market and network expansion strategies.
Medicare data searches are generally performed via online search engines or government websites, where access to verifiable data can be difficult to find, completely unstructured and highly fragmented.
Any data found is manually inputted and consolidated into Excel for analysis*, typically passing through multiple touch-points which can ultimately, reduce data integrity or result in data loss.
Any data found is manually verified for accuracy and completeness, which can involve cross-checking against the original data source, cross-referencing against multiple disparate data sources, and/or building customized formulas in Excel to validate computations.
Data analyses are manually performed, typically in Excel, to develop meaningful metrics and dashboards that would provide actionable insights. This process can take days or weeks to perform.
Following the data analysis process, final metrics and dashboards are typically presented to the Sales & Business Development team in unreadable or complicated report formats in Excel, Word or PowerPoint, making it difficult for relevant stakeholders to consume and rely on for timely business decision-making.
The process for manually synthesizing providers and Medicare patient populations data into actionable reports is not scalable for high-volume requests.
To fulfill a single request a Sales & Business Development team member may spend a significant amount of time coordinating with multiple colleagues and departments.
The entire process can take days or weeks to complete.
Healthcare organizations lose productivity while relevant stakeholders wait for reports and spend valuable time interpreting unintelligible Medicare data for business decision-making.
Cuantafy empowers healthcare organizations with simplified Medicare data intelligence. With Cuantafy’s data intelligence platform, healthcare organizations can gain instant access to verified data on providers and their Medicare patient populations.
To boot, data analytics and reporting tools are included. With these tools, healthcare organizations can develop actionable insights on go-to-market and network expansion strategies, all without having to install any software or replace any legacy systems.
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